There are of course many reasons to train your employees, Richard Branson shares his wisdom in this article from Entrepreneur magazine.
“There is always something new to learn. The day you stop learning is the day you stop living. We should all pick up new skills, ideas, viewpoints and ways of working every day.
That said, the first goal of any new business is simply to survive — you need to prove that your business model works. One of the best ways to do this is by hiring excellent people who believe in your company and share your goals, and then by helping them to learn and improve their skills. This isn’t optional: If your best people aren’t growing in their careers as your business gains traction and expands, they will quickly lose enthusiasm for their work. And before you know it, you’ll be dealing with unsatisfied customers as well as unsatisfied employees.
Your employees’ desire to learn gives you and other entrepreneurs a competitive advantage over larger companies. Small firms are usually new, so they attract people who are eager to try fresh approaches and have great ideas about how to do things differently, rather than employees who are working toward attaining a specific post or title.”